Applied Product Management
Every great product starts with a person who dares to imagine more.
Applied Product Management isn’t just a course. It’s a space, built for dreamers who want to design the future with intention, clarity, and heart.
Over 16 weeks, you won’t just learn methods. You’ll unlock models of thinking that help you lead with empathy, navigate complexity, and bring ideas to life not someday, but now.
We’ll guide you through real-world challenges, creative problem solving, and the art of turning insight into action. You’ll start thinking like a founder, designing like a storyteller, and building like a systems architect.
Because deep down, you know you're not here to follow the path.
You’re here to build it.
The future belongs to those who build with purpose.
And yours starts here.
Course Syllabus
Module 1: Lifecycle MasteryThe Truth About Product Management
Why great PMs aren't just mini-CEOs, but strategic builders with influence.
You’ve heard the myths: “The Product Manager is the mini-CEO.” That’s cute but misleading.
This week, we reveal what Product Management really is: not a title, but a mindset. You'll break through the fluff and dive into the actual skills that set apart builders from bureaucrats from influence without authority to thinking across tech, business, and human needs.
We’ll cover how world class PMs operate not in theory, but in the trenches. You'll explore real world cases, trace the evolution of the role, and map your personal path to becoming the kind of product thinker companies fight to hire.
You don’t need 10 years of experience. You need 10 weeks of truth. And this is where it starts.
Module 2: Lifecycle Mastery
From idea to retirement learn how world class products evolve and survive.
Every great product has a story from messy whiteboard sketches to global scale. But most teams get lost somewhere between.
In this module, you'll master the full arc of a product’s life: ideation, definition, build, launch, growth, maturity, and sunset. We’ll show you how to think like a system designer — knowing when to explore, when to execute, and when to kill your darlings.
You'll learn proven techniques to manage transitions between product stages, avoid common traps, and keep your product aligned with real user needs and business goals at every turn.
This isn’t just about managing features, it’s about stewarding a product’s legacy.
Module 3: What Are You Really Building?
Understand how software, hardware, services, and hybrid products demand different strategies.
Software, hardware, service, platform… or a mindset shift?
Most product managers fail not because they build the wrong thing, but because they don’t understand what they’re building in the first place.
This module gives you clarity. You’ll explore the nuances between product types: software that iterates fast, hardware that can’t fail, services that are invisible but unforgettable, and platforms that orchestrate it all. You'll learn how to shape strategy, timelines, and success metrics based on the product's nature, not wishful thinking.
The best builders know their product’s DNA, before a single line of code is written.
Module 4: Research Like a Scientist, Think Like a Designer
Learn the research frameworks elite teams use to uncover real user needs.
Real insights don’t come from surveys. They come from curiosity.
Most teams guess. Great teams investigate. In this module, you'll master the science of understanding users, from conducting unbiased interviews to running high-integrity usability tests and decoding behavioral analytics.
But research alone isn't enough. You'll also learn how to translate data into design, building empathy maps, uncovering real pain points, and surfacing insights others miss.
Great products are not built on assumptions. They’re built on truth, seen through the eyes of your users.
Module 5: Personas That Actually Work
Go beyond demographic fluff, build personas that drive decisions and spark empathy.
Most personas are fiction. Yours won’t be.
Forget the generic user bios taped to a wall. In this module, you’ll learn how to create living, breathing personas grounded in real data, not assumptions. We’ll guide you through segmenting user behavior, synthesizing insights, and building personas that drive real decisions across design, marketing, and engineering.
You'll go beyond demographics and step into motivations, pain points, and decision triggers, the stuff that actually moves product forward.
If you can’t feel what your users feel, you can’t build what they need. This module makes that empathy actionable.
Module 6: Journey Mapping That Changes Everything
Visualize the pain, the friction, the opportunity, then solve for it like a pro.
You’re not building features. You’re shaping experiences.
Most teams map user journeys like filling out a checklist. But here, you’ll learn to craft emotional, strategic, and insightful journey maps that expose what your users feel, not just what they do.
From first touch to final click, you’ll identify friction, uncover unmet needs, and design flows that delight, convert, and retain. You'll master tools like service blueprints and empathy mapping, and understand how to align teams around a shared user reality.
Great products aren’t built in meetings, they’re built in moments. This module shows you how to find them.
Module 7: Building a Vision People Believe In
Use storytelling, clarity, and conviction to craft a product vision no one forgets.
It’s not just about where you’re going. It’s about who follows you there.
In this module, you’ll learn how to craft a product vision that inspires action, aligns teams, and becomes the north star for every decision. Not a vague slogan, a vivid narrative rooted in real user needs, market insight, and purpose.
You’ll explore storytelling frameworks, vision-mapping techniques, and stakeholder alignment strategies used by the world’s most influential product leaders. By the end, your vision won't just sound good, it will feel inevitable.
People don’t buy what you do. They buy why you do it. This module shows you how to make them believe.
Module 8: Outsmart the Market
Decode your competitors, dominate your niche, and find your blue ocean.
Great products aren’t just built, they’re positioned to win.
In this module, you'll learn how to analyze markets like a strategist, not a spectator. Go beyond surface-level research. We’ll teach you how to decode competitive moves, map your advantage, and anticipate shifts before they happen.
You’ll master frameworks like Porter’s Five Forces, SWOT, TAM-SAM-SOM, and more, not just in theory, but applied to real product decisions. You’ll also learn how to see opportunity where others see noise, turning insight into strategy.
While others play catch-up, you’ll be writing the playbook.
This is the competitive edge every future product leader needs.
Module 9: Turning Insight into Opportunity
Discover frameworks that help you prioritize like a strategist and build like a founder.
Information is everywhere. But leverage belongs to those who know what to do with it.
In this module, you’ll learn how to transform raw research, user pain points, and market signals into product gold. We go beyond “interesting data” this is about identifying patterns, connecting dots, and uncovering unmet needs that others overlook.
You’ll master methods like opportunity scoring, idea validation, and lean experimentation. But more importantly, you’ll build the mindset of someone who sees not just what is, but what could be.
This is where good ideas become real-world impact.
If you’ve ever looked at a product and thought, “I could’ve built that,” this module teaches you how.
Module 10: Strategy Isn’t a Deck, It’s a Compass
Craft a product strategy that aligns your team, guides every decision, and scales with you.
Real strategy doesn’t live in slides. It lives in decisions.
In this module, we teach you how to design and deploy product strategy that actually guides your team, not just impresses stakeholders.
You’ll learn how to define a crystal-clear value proposition, align it with your go-to-market strategy, and create a roadmap that says “this is where we’re going, and here’s why.”
We go deep into strategic frameworks, competitive positioning, and business alignment, but always through the lens of action. No fluff. No buzzwords. Just clarity.
Because great products aren’t built on vague ideas. They’re built on conviction.
By the end of this module, your strategy will stop being a presentation… and start becoming momentum.
Module 11: Metrics That Matter
Learn the difference between vanity and velocity. Set OKRs and KPIs that move the product.
If you can’t measure it, you can’t improve it. But if you measure the wrong thing, you kill the product.
In this module, we cut through the noise of vanity metrics and teach you how to track what actually drives growth, retention, and product-market fit.
You’ll master:
OKRs that create alignment, not confusion
KPIs that reflect real user behavior
How to build a metrics system that informs decisions, not just dashboards
We’ll show you how to translate product data into powerful insights. You’ll learn to ask:
“Is this feature working?” “Is this change meaningful?” “Are we solving the right problem?”
No guesswork. No fluff. Just truth backed by numbers.
By the end, you won’t just be tracking metrics, you’ll be managing outcomes.
Module 12: The Art of Saying No
Prioritize like Apple, learn to choose what matters and ship what matters more.
Great products aren’t built by doing everything. They’re built by doing the right things, and ignoring the rest.
In this module, you’ll learn the real skill behind product focus: ruthless prioritization.
We’ll teach you:
How to use frameworks like RICE, MoSCoW, and Kano with strategic clarity
How to say no without losing team morale or stakeholder trust
How to turn roadmaps into sharp, living documents that guide execution
You’ll stop chasing features. You’ll start building value.
This is where you transform from a task manager… into a decision-maker.
Module 13: UX Without the Fluff
Apply practical design thinking to create experiences users love and remember.
Design isn’t how it looks. It’s how it works.
In this module, we cut through the noise and focus on what really matters in product design.
You’ll learn to:
Apply usability heuristics with surgical precision
Collaborate with designers without wasting cycles on pixel-perfect debates
Translate research into wireframes, prototypes, and decisions that actually solve user problems
No vague design thinking talk. No lorem ipsum mockups. Just the fundamentals of making things that make sense.
Because great UX is invisible, and that's exactly the point.
Module 14: From Docs to Devs
Translate strategy into stories. Collaborate with engineers. Build trust, not tickets.
Bridging the gap between vision and execution.
Ideas don’t build themselves. In this module, you’ll master the underrated craft of turning concepts into clear, actionable specifications that developers actually want to build.
You’ll learn to:
Write powerful user stories using the INVEST framework
Define acceptance criteria that leave no ambiguity
Navigate trade-offs with engineers like a trusted teammate
Balance scope, speed, and quality under pressure
This isn’t about dumping JIRA tickets. It’s about collaborating without friction, and leading with clarity.
Because if your team can’t ship it, it doesn’t matter how great your idea is.
Module 15: Launch Loud, Launch Smart
Master go-to-market strategies that excite users and align your team.
Because a great product deserves a great debut.
You’ve built something valuable, now it’s time to make the world care. This module turns launch from an afterthought into a strategic superpower.
You’ll master:
Crafting a Go-to-Market plan that aligns teams and amplifies impact
Designing launch experiences that are impossible to ignore
Creating momentum through smart positioning, compelling messaging, and channel selection
Avoiding the common traps of silent launches and overhype
We don’t believe in soft openings. We believe in calculated energy, cross-functional precision, and unforgettable first impressions.
Because the best products don’t whisper, they resonate.
Module 16: Growth Isn’t Magic, It’s a System
Learn the metrics, loops, and experiments that fuel sustainable product growth.
Virality is nice. Repeatable systems are better.
Sustainable growth isn’t about hoping you’ll “go viral.” It’s about designing engines, not gambling on sparks.
In this final module, you’ll learn:
How to build growth loops that compound over time
The AARRR framework (Acquisition, Activation, Retention, Referral, Revenue) as a growth map
Crafting experiments that fuel data-driven learning
When to scale, when to pivot, and when to stop
Balancing short-term tactics with long-term product-led growth
You’ll leave with the mindset of a builder, the systems of a strategist, and the playbook of a founder.
This is not the end of the course. It’s the beginning of momentum.